E-Commerce
In our age of technology, electronic commerce or e-commerce is widely used to transact business over the internet. More and more people are opting to do business online and as such, the traditional way of doing business is becoming outdated and too costly. Wellman Technologies has the ability to integrate e-commerce into your web site and start turning hits into profits!
Below are the steps that Wellman Technologies takes when developing a true e-commerce site:
1. Purchase of a SSL (Secure Sockets Layer) Certicate to ensure privacy of future online transactions. SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers.
2. Select a payment gateway system such as Authorize.net or Paypal to allow for credit card transactions through the web site. A payment gateway facilitates the transfer of information between a payment portal (such as a website, mobile phone or IVR service) and the Front End Processor or acquiring bank.
3. Select the appropriate web application to collect the buyers information and process the transaction. This could be a simple shopping cart application or complex event registration software that collects and stores a large amount of customer data.
4. Integrate SEO (Search Engine Optimization) and Google Analytics into the site for increased web traffic and reporting functionality. More hits equal more profits when it comes to e-commerce.
To learn more about how an e-commerce site can be developed for your company or home-based business, call Wellman Technologies today at (270) 993-6966.
